About Retellable

Our Story


Founded in 2009 to help transformative leaders craft memorable storytelling that guides change, our company was formed with the belief that personal stories deliver universal meaning.

It all began at Saul's Deli in Berkeley, California, when two storytellers, Jay Golden and Joel ben Izzy, talked over lunch. Both had been long at work supporting leaders who were innovating how our world works, from the food we eat, to the energy we use, to the homes in which we live.

The world was moving so quickly, and the information river was ever-expanding. Jay had been working at the convergence of Internet learning and entertainment for many years, and observed new media forms emerging each day to deliver this information, and Joel had traveled the world telling stories and connecting audiences near and far. Together, they both knew that there was a good way to help leaders ride this river, something at once both very ancient and yet very able to travel into the future: the retellable story.

And so they set out to help leaders around the world find and tell their own stories and reveal their own journeys, transforming audiences large and small. A book emerged, and word spread, as retellable stories do. Since then, Retellable has served companies and leaders from Sydney to San Francisco to Marakkech.



Tina Sciabica, Executive Director, Read Global

“Jay helped me connect the dots between my life experiences in a way I had never been able to envision on my own. As a result, I now have a more powerful voice personally and professionally and am empowered to create more change in the world.”

Jay Golden, Chief Storyteller, Story Coach, Speaker

“For a story to change the world,” author and storytelling coach Jay Golden says, “It has to change you first.”

That’s why, after a dozen years working at the cutting edge of digital storytelling, Jay shifted his attention to unlocking the purpose of globally transformative leaders through the stories they tell, one-to-one and one-to-many. Today, as the founder of the storytelling company Retellable, Jay coaches and trains founders, innovators, and social entrepreneurs at companies such as Facebook, Google, Linkedin and Rainforest Action Network. With an approach that is both personally transformative and also universally applicable, his book, "Retellable: How Your Essential Stories Unlock Power and Purpose," is a guide to storytelling using his original framework - The Journey Curve.