How to Make Your Brand And Business Stories Retellable

I usually don’t like to hear myself on recordings but I really do like how this podcast plays. Park Howell is a great interviewer on the Business of Story Podcast, with experience with many kinds of storytellers. This episode is a deep dive into brand and leadership storytelling, including lots of stories, insights and storytelling tech…

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“You. Should. Write. A. Book.” Five of the Most Troubling Words in the English Language.

“You should write a book.” Five of the most troubling words in the English language. Every word is charged! You. Meaning, not the person speaking, but me, a guy who prefers to talk, and has never written more than a short story. Should. Meaning, the conditional, one of my least favorite words. Not “Thou Shalt.”…

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The Innovator’s Gift on the Other Side of the Fog

“We must walk consciously only part way toward our goal, and then leap in the dark to our success.”  – Henry David Thoreau Sometimes we have to leap. And sometimes we have to sit still. And more and more, I find, the power of life is knowing the difference. I had a powerful reminder recently…

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How Oprah Landed Her Memorable, Retellable Story – In Six Steps

Okay, you’ve likely seen the speech. And it will be retold many times and in many ways in the years to come. Here’s how Oprah landed the key six steps to retellable storytelling. It goes like this: 1. Reclaim the past. Oprah’s bold start, not with a “thank you” or an “it’s an honor to…

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Two Keys to Last Minute Speech Prep

Okay, so you’ve got a talk coming up in three days and you haven’t done a thing. You’re about to stand up in front of 300 people you’ve never met. Your job is to inspire them. No small task, and yet you keep procrastinating. After all, your world is already full…and you’ve spoken many times. Yet you…

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Make Public Speaking More Fun. Step #1: Paddle Through The Blank Page

This is the first in a series of three pieces on getting your speaking up to speed. Palm trees and hammock-lined sands had become terrifying in seconds. My wade into waist-deep water turned into a torrent that was now pulling me into the crushing waves. Just offshore from my new favorite place in Parque Tayrona,…

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Failing is Part of Visioning

  “What’s the gift in this?” I thought, as I sat there. My flight had been delayed, then outright cancelled. Three hours in Long Beach Airport. Then I heard a chirp. Chirp, chirp chirp. Weird. I looked down, and saw a sparrow grabbing a stick in its beak. It flew halfway up to the ceiling,…

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Matching Story With Meaning

As you tell your story, a few people in the audience might have a question in their head that they’re not asking. The question is this: “Why are you telling me his?” Maybe they’re just excited to get the upshot. Or maybe they’re impatient, or even skeptical you’re taking them somewhere worth going. Don’t worry.…

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Case Study – Enterprise: A Story Told in 1000 Ways

Over more than 30 years, Enterprise Community Partners has touched millions of lives by creating hundreds of thousands of homes – and investing billions of dollars – in communities nationwide. But because of the breadth and depth of Enterprise’s work, the Enterprise Marketing & Communications team sought to develop a clear, concise story of who…

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Case Study – Facebook: Capacity Building for Recruiting

Part of Facebook’s mission is to ‘make the world more open and connected.’ And connection comes from the center. In working with Facebook’s University Recruiting, Wakingstar supported their ongoing goal of securing the best talent in the world in a competitive race with other Silicon Valley tech firms. Facebook enlisted us specifically to motivate and…

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