Your Why, Their Why, and Our Why
Make Your Mission Retellable
Board Storytelling Retreat
Tuesday, October 13, 2026 | 10:00 AM–1:30 PM
Second Harvest Food Bank 8014 Marine Way, Irvine, CA 92618
$499 per participant/$750 for two* | Limited Space (*Early Bird rate goes up on 10/1!)
You've seen the impact. You've sat in the meetings. You've heard the stories. You may have even experienced firsthand the problem your organization exists to solve.
But when someone asks:
“Why do you serve?”
“Why is this important?”
Or even something more simple: “What are you up to these days?”
Can you answer in a way they'll remember?
In a way that will honor the organization you serve?
In a way that will raise money - or interest?
The ROI of Story
Your organization's mission statement tells people what you do.
Your story tells them why it matters.
And with each interaction with your network, family and friends, you have the opportunity to further your cause’s mission.
That’s the Retellable ROI: Return on Impact.
Make Your Mission Retellable is an intimate, hands-on storytelling experience for nonprofit board members, CEOs, and Executive Directors who want to communicate their mission and impact with greater clarity, authenticity, and influence.
Led by Jay Golden, Author and CEO of Retellable, you'll uncover the experiences behind why you care, connect your personal purpose to the mission you serve, and shape stories you can carry into the conversations that matter.
YOUR EXPERIENCE INCLUDES
3.5-Hour Live Storytelling Experience
An interactive morning of story discovery, development, practice, feedback, and application with Jay Golden.
Storylistening Journal + Pen
A dedicated place to capture the moments, observations, insights, and stories you don't want to lose.
Guided Storytelling Prompts
Practical prompts and tools to help you continue recognizing and shaping stories after the event.
Digital Reinforcement
Supporting digital content and resources to help you continue the practice beyond the room.
Follow-Up Virtual Story Lab with Jay Golden
Because your story won't be finished on October 13.
Reconnect with Jay and fellow participants virtually to share what happened when you put your story into practice, receive additional coaching, and continue refining your storytelling.
Food + Community
Light bites and lunch and intentional time to connect with fellow participants.
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![Claudia Bonilla Keller]()
"Working with Jay Golden changed my perspective and opened my mind to the power of my collective experience and the power of sharing that experience thru story. If you have the opportunity to do this or something like this, I highly recommend you seize it!"
—Claudia Bonilla Keller, CEO, Second Harvest Food Bank
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![Dawn Reese]()
“Because of this work, I ask better questions. I am a better listener, and I’m a better writer. Plus - he is an amazing person, and an advocate for our nonprofit sector. And I have built deep friendships with cohort members.”
—Dawn Reese, CEO, The Wooden Floor
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![Greg Hulsizer]()
“You helped me cultivate a sense of introspection. Now I’m wired to see teachable moments – what’s happening with me, around me, and to me, and translate these into valuable insights to share.”
—Greg Hulsizer, CEO, USA Surfing
“Jay’s story coaching has not only created better storytellers, they’ve created lifelong friends and helped to build boards, raise money and change lives.”
STORY IN YOUR POCKET
Imagine being able to tell your story naturally when you're:
Talking with a potential donor.
Introducing the organization to a community partner.
Inviting someone to consider board service.
Attending a networking event.
Meeting a prospective funder.
Advocating for the people your organization serves.
Or simply answering the question:
“Why are you involved?”
You'll leave with a story you can continue shaping — and a framework for recognizing the next story when it happens.
“Jay delivers an inner sense of knowing, alignment, personal connection to story and audience, which is the perfect recipe to create powerful impact. Thank you for all you do Jay, you are truly a gift for so many leaders!””
MEET JAY GOLDEN
Storyteller & CEO of Retellable
Jay Golden helps leaders uncover the experiences, insights, and defining moments that shape who they are — and turn them into stories that create connection, meaning, and action.
Jay helps his clients explore the deeper patterns behind the stories we carry: where we've been, what we've learned, what matters to us, and where we're going.
Through Retellable, he guides leaders in the shaping and application of stories, anecdotes, metaphors, and meaningful data points so they can communicate with greater clarity, presence, and memorability.
Story is the vehicle.
The real work is discovering the meaning inside your experiences — and learning how to share them in a way others will carry forward.