Make Your Mission Retellable
Your Why, Their Why, and Our Why
Tuesday, October 13, 2026
10:00 AM–1:30 PM
What People Are Saying
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Thank you Jay for an incredible storytelling workshop at the Ronald McDonald House Orange County Board Retreat! So much valuable insight that will bring even more heart and impact to all of our stories!
— Cori Vernam, Director of Marketing, Antis Roofing
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Thank you so much for the wonderful session, Jay! Your knowledge and thoughtful guidance was incredibly valuable and will be so helpful as we continue sharing our impact stories!
— Ronald McDonald House Orange County
You've seen the impact. You've sat in the meetings. You've heard the stories. You may have even experienced firsthand the problem your organization exists to solve.
But when someone asks:
“Why do you serve?”
“Why is this important?”
Or even something more simple: “What are you up to these days?”
Can you answer in a way they'll remember?
In a way that will honor the organization you serve?
In a way that will be remembered past the noise of the day?
In a way that will connect, or raise money, or raise interest?
Second Harvest Food Bank
8014 Marine Way, Irvine, CA 92618
$499 per participant/$750 for two*
Limited Space (*Early Bird rate goes up on 10/1!)
YOUR 3.5 HOUR IN-PERSON EXPERIENCE INCLUDES:
Understand the why, what and how of storytelling.
Practice of your own story of why you serve. We’ll take it apart and put it back together as you practice with other leaders.
Learn time-tested techniques and memorable frameworks to help you shape any story, and apply it to the stories you tell about the organization and those it serves.
Receive expert and peer feedback.
Scribble ideas in your a storytelling journal, writer’s pen and emailed story prompts to keep your game fresh.
Refresh your lessons through a follow up Zoom session one month out to see what you’ve learned and help you to the next level.
Connect through food and community. Light bites and lunch provided and time to connect with fellow board members working on their own stories.
The ROI of Story
Your organization's mission statement tells people what you do.
Your story tells them why it matters.
And with each interaction with your network, family and friends, you have the opportunity to further your cause’s mission.
That’s the Retellable ROI: Return on Impact.
Make Your Mission Retellable is an intimate, hands-on storytelling experience for nonprofit board members, CEOs, and Executive Directors who want to communicate their mission and impact with greater clarity, authenticity, and influence.
Led by Jay Golden, Author and CEO of Retellable, you'll uncover the experiences behind why you care, connect your personal purpose to the mission you serve, and shape stories you can carry into the conversations that matter.
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![Claudia Bonilla Keller]()
"Working with Jay Golden changed my perspective and opened my mind to the power of my collective experience and the power of sharing that experience thru story. If you have the opportunity to do this or something like this, I highly recommend you seize it!"
—Claudia Bonilla Keller, CEO, Second Harvest Food Bank
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![Dawn Reese]()
“Because of this work, I ask better questions. I am a better listener, and I’m a better writer. Plus - he is an amazing person, and an advocate for our nonprofit sector. And I have built deep friendships with cohort members.”
—Dawn Reese, CEO, The Wooden Floor
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![Greg Hulsizer]()
“You helped me cultivate a sense of introspection. Now I’m wired to see teachable moments – what’s happening with me, around me, and to me, and translate these into valuable insights to share.”
—Greg Hulsizer, CEO, USA Surfing
“Jay’s story coaching has not only created better storytellers, they’ve created lifelong friends and helped to build boards, raise money and change lives.”
STORY IN YOUR BACK POCKET
Imagine being able to tell your story naturally when you're:
Talking with a potential donor.
Introducing the organization to a community partner.
Inviting someone to consider board service.
Attending a networking event.
Meeting a prospective funder.
Advocating for the people your organization serves.
Or simply answering the question:
“Why are you involved?”
You'll leave with a series of stories and a framework for recognizing the next story when it happens.
“Jay delivers an inner sense of knowing, alignment, personal connection to story and audience, which is the perfect recipe to create powerful impact. Thank you for all you do Jay, you are truly a gift for so many leaders!””
MEET JAY GOLDEN
Storyteller & CEO of Retellable
Jay Golden helps leaders uncover the experiences, insights, and defining moments that shape who they are. His coaching and keynotes turn ideas into stories that create connection, meaning, and action.
Jay does this by helping his clients increase memorability and impact with the stories we carry. It may reveal where you’ve been, what you've learned, what matters to you, and where you’re going.
Through Retellable, he guides leaders in the shaping stories, anecdotes, metaphors, and meaningful data points so they can communicate with greater clarity, presence, and memorability.