The Story Coach Approach

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How We Get To The Center

Working one-on-one, we work to get a handle on your goals, your powers and your challenges, and we design a program to best support you.

Although we might have a near-term deliverable, the first sessions very much involve studying your landscape: where you come from, what stories you tell, how you present, and what visions you have been bringing to life. Along the way, we explore your goals and your audiences, and get to shaping your first story for use in the near future.

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How We Gather Low Hanging Fruit

Maybe you have a talk in a week and need something right away. Maybe you see your unrealized stories and want to get a handle on those first. Based on your goals, we’ll work with existing 'go-to' stories or stories waiting in the wings; as we do this, we'll work to deepen your understanding of stories and how they work. We'll offer techniques to gain improvement in the near term, and use our trademark storytelling framework, the Journey Curve, to help shape your stories and inform us of what is missing. If you're working on a speech, we'll help orient these early stories to best land your key messages.

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How We Iterate

Refining your storytelling skills is a journey. It means getting vulnerable with stories that are not yet complete, and being clear and firm with what you *really* mean to say. But with a couple of wins under our belt - a good talk, pitch or presentation, for example - we'll know more about what you need and how to deliver it. We'll go deeper into your stories, start seeing new ones, and step deeper into the Journey Curve so it can become yours, and continue to discover new surprises and opportunities that help you to align more deeply with your words and with your work in the world.

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Ken Dychtwald, Keynote Speaker, Author of 16 books, Founder of Agewave

“Even though I have been working to hone my public speaking craft for decades, Jay's wise insights and masterful guidance have given me an entirely new perspective on how to understand and feel my stories far more deeply, and how to tell them far more effectively.”

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Hans Dockter, Founder, CEO, Gradle Inc., Speaker

"By diving deeply into our origins and our vision, and drawing out a memorable story, Jay helped us to speak concisely to our "why," and helped our team to see their part in our greater journey. Above that, his work set the stage for a fun and cohesive brand. A brand that connects us with our customers' real challenges - and casts them as the pioneers that they truly are."

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Charles Antis, Founder/CEO Antis Roofing

"By diving deeply into our origins and our vision, and drawing out a memorable story, Jay helped us to speak concisely to our "why," and helped our team to see their part in our greater journey. Above that, his work set the stage for a fun and cohesive brand. A brand that connects us with our customers' real challenges - and casts them as the pioneers that they truly are."

CONTACT US TO GET STARTED ON YOUR JOURNEY

Or call:

510-470-1078