You begin by stepping away from the elevator. Because the term elevator pitch, originally the name for the act of quick-selling an executive before reaching the top floor, is outdated. Don’t get me wrong, it has a purpose as a sales tool. My grandpa Bernie, the quintessential nice guy, had to have a good pitch…

How often do you lose small things, like your phone? Your keys? You wander to and fro, looking places you’ve already looked (under the seat) and random places (in the refrigerator), and when you try to pull up the memory in your brain of exactly what you did, you come up blank. Or how about…