Over more than 30 years, Enterprise Community Partners has touched millions of lives by creating hundreds of thousands of homes – and investing billions of dollars – in communities nationwide. But because of the breadth and depth of Enterprise’s work, the Enterprise Marketing & Communications team sought to develop a clear, concise story of who Enterprise is and what it does.
The Enterprise Marketing & Communications team brought Wakingstar in to work with them on a core story and messaging that would create one dynamic central narrative that could be shared across many platforms. Together, we worked on an origin story that clearly anchored its rich organizational roots, communicated its success, and illuminated its vision. In addition, we coached their leadership and worked with the Marketing & Communications team to develop core messaging, design elements and an animated video to communicate the story to internal and external audiences.
• The core story has enabled Enterprise to connect its many parts to one central story.
• Messaging from the core story has appeared in various materials, including speeches, advertisements, animations, congressional testimony, the annual report, promotional videos, executive blog posts, and the organization’s strategic plan.
• Story continues to be told today, and messages continue to provide a platform for content development two years after project completion.