Unveil a collection of retellable of stories woven from your core
Story Crafting
A big moment requires a big story.
You are at a landmark moment in your company, one in which the old story seems to have faded into irrelevance.
It is time for a story reboot, and it’s best to gather stories from many directions. Our story-shaping process is part culture-building, part storylistening, and part leadership communications craft.
We will discover, develop, share and co-create new stories for this new time, in collaboration.
The outcome will be a greater story, built from a collection of treasured insights, anecdotes, and working metaphors that you can deliver when you need them.
How it works:
Strategy and Landscape
We will study the various forms that your story shows up in the world, including communications, copy, social media and customer reviews, as well as studying the landscape of your competition. We will work to understand the needs of your key stakeholders, learn your communications goals, and begin charting a plan to help you get where you want to go.
Intake
Through a series of interviews, we will do a 360 degree study of your storytelling: for your brand, in your leadership, in social media and any other messaging. We'll look for the best stories and storytellers, gathering a sense of who you are and why customers and team members value your brand. We'll look for the most valuable insights and metaphors. And exploring through both a customer and leadership lens, we will dive into your origins, your impacts and your visions.
Distillation
We will iterate along the way, testing that one core story that connects all of your stories. And as we go, we’ll punch up and organize your greater collection of stories that illuminate your values and your value. At the end, either through a workshop, Legend experience, or the written word, we’ll hand you a transformational story that will connect all of your stories.
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![Rachelle Diamond]()
“The idea of developing a global story with so many moving parts at first seemed impossible, but your approach really worked. First, it brought our team together on a common goal — and then provided such a great group learning experience, with a memorable output that will be shared far and wide. Thank you for everything you did! It was a pleasure working with you.”
—Rachelle Diamond, Director, Employee Experience, LinkedIn
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![Terri Ludwig]()
“We think you think guys are brilliant! We loved working with you...you helped me understand how to use stories and see them everywhere in my life.”
—Terri Ludwig, Former CEO, Enterprise Community Partners
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![Anne Olin]()
“My GRATITUDE for holding all these beautiful leaders through this vulnerable process and hitting the ball OUT OF THE PARK even though we blindfolded you and didn’t tell you much of anything at all. Your ability to marry personal convictions and motivation to our collective industry goals really did help change the narrative on economic justice in the region.”
—Anne Olin, Founder and CEO, Charitable Ventures
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![Erica Friedman]()
“You really landed the story we needed, when we most needed it. You were responsive, attentive, and very sharp – and your work aligned our leaders and our wider team at a critical time.”
—Erica Friedman, Director of Communications & Change Management, Abbott
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![Jose Benitez Cong]()
“Jay is one of the most amazing tellers and more importantly, an amazing teacher at helping us tell our story.”
—Jose Benitez Cong, Former Co-Founder and CEO, Plause
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![Paurvi Bhatt]()
“The story is applauded everywhere! It’s so moving for everyone!”
—Paurvi Bhatt, Former Senior Director of Employee Engagement, Levi Strauss
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![Jorge Manzur]()
“You’re an f-ing genius”
—Jorge Manzur, General Manager, Anantara Villa Padierna
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![Tori Adamo]()
“I listened to the Retellable audio to prepare for my company presentation to 900 people last year and it was crucial!”
—Tori Adamo
