Failing is Part of Visioning

  “What’s the gift in this?” I thought, as I sat there. My flight had been delayed, then outright cancelled. Three hours in Long Beach Airport. Then I heard a chirp. Chirp, chirp chirp. Weird. I looked down, and saw a sparrow grabbing a stick in its beak. It flew halfway up to the ceiling,…

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Matching Story With Meaning

As you tell your story, a few people in the audience might have a question in their head that they’re not asking. The question is this: “Why are you telling me his?” Maybe they’re just excited to get the upshot. Or maybe they’re impatient, or even skeptical you’re taking them somewhere worth going. Don’t worry.…

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When Brand Storytelling Informs Culture, Communications and Leadership

For more than 30 years, Enterprise Community Partners has touched millions of lives by creating hundreds of thousands of homes – and investing billions of dollars – in communities nationwide. Challenge: Because of the breadth and depth of Enterprise’s work as a collection of for-profit and non-profit organizations, the Enterprise Marketing & Communications team sought…

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Storytelling for Recruiters

Part of Facebook’s mission is to ‘make the world more open and connected.’ And connection comes from the center. In working with Facebook’s University Recruiting, Retellable supported their ongoing goal of securing the best talent in the world in a competitive race with other Silicon Valley tech firms. Facebook enlisted us specifically to motivate and…

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A Diverse Cultural Experience Crafted into a Global Brand Story

It’s no easy task for a tech company to create an attractive distinction through culture. And yet that’s just what LinkedIn set out to do with InDay: every month, LinkedIn provides one day for employees to transform themselves, their teams and their community. Challenge: With thousands of employees around the world and hundreds of different…

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Public Health Story Training

Business Challenge: Leaders at the Department of Public Health/Injury Prevention division in Hawaii were having a hard time talking about injury prevention without getting stuck in big problems – or swamped in data. Whether it was talking about drowning prevention, traffic safety, or suicide prevention, they needed a way to deliver their messages and connect…

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One Small (Lifelong) Lesson My Mom Taught Me

My mind was being blown. I was 23, graduated college, sold my first business, and had dedicated myself to traveling for as long as I could. New languages, new places, new people; every day seemed to be a new revelation. On a short stint home after returning home from Southeast Asia, I was staying with…

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Thoughts on the Shape of Stories

You may not have climbed K2 yesterday, or sold your company, or cured malaria. But well-told, your experiences make an impact on your audience. “The shape of the stories are what matters, and not their origins,” said Kurt Vonnegut in a lecture at Wittenberg University in 1982.   Drawing on the chalkboard, he wrote GF for…

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9 Reasons I’ll Be Looking for Stories in Marrakesh

Long ago, before I was a storyteller, I was, quite simply, a traveler. Instead of doing my work in board rooms and conference halls, the my theater was the road. I lived to travel, I worked to travel, and every day I sought to see the world and its gems. In earnest this lasted for a…

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The Three Types of Stories That Win Great Talent

I grew up in a recruiting household. My dad, a college basketball coach when I was young, had the challenging job of recruiting prospects to a then-unknown school called Boise State. The team members he brought in were like our family. As the players often came from far away, they would come over to our…

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